Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
American Rhetoric and the Vietnam War

American Rhetoric and the Vietnam War

Gustainis, J. Justin

Hardcover

Series: Praeger Political Communication

General ReferenceSoutheast Asian HistoryUnited States Politics

ISBN10: 027593361X
ISBN13: 9780275933616
Publisher: Praeger
Published: Apr 13 1993
Pages: 192
Weight: 0.99
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English

Rhetoric during wartime is about the creation of consensus, writes Justin Gustainis. In American Rhetoric and the Vietnam War, he discusses efforts to build or destroy public support of America's most controversial war of the century. Gustainis analyzes several important aspects of Vietnam era rhetoric: presidential rhetoric, protest rhetoric, and the war as portrayed in popular culture. Broadly defining rhetoric as the deliberate use of symbols to persuade, the author explores partisan use of speeches, marches, songs, military campaigns, gestures, destruction of property, comic strips, and films.

Part One, Prowar Rhetoric, opens with a chapter devoted to the domino theory as a condensation symbol. Subsequent chapters discuss the hero myth in reference to Kennedy and the Green Berets, rhetoric and the Tet Offensive, and Nixon's Silent Majority. Part Two examines antiwar rhetoric, and includes studies of Daniel Berrigan, SDS and the Port Huron Statement, and the Weathermen. Gustainis argues that the antiwar movement did not stop the war, and may have prolonged it. In Part Three, he analyzes Doonesbury as antiwar rhetoric, then turns to an examination of how the war has been portrayed in popular film. Gustainis includes a political, military, and rhetorical chronology of the war as an appendix. Recommended for scholars and students of rhetoric and political communication.

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