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Advertising in MENA Goes Digital
Hardcover
ISBN13: 9780367076504
Publisher: Routledge
Published: Apr 2 2019
Pages: 226
Weight: 1.14
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d
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