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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising at the Crossroads

Advertising at the Crossroads

Geller, Max

Hardcover

Series: Routledge Library Editions: Advertising

AccountingGeneral ReferenceGeneral Sociology

ISBN10: 0415817749
ISBN13: 9780415817745
Publisher: Routledge
Published: Mar 21 2013
Pages: 352
Weight: 1.45
Height: 1.00 Width: 6.20 Depth: 9.30
Language: English

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

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