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Adjectives in Advertising - an Analysis

Adjectives in Advertising - an Analysis

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ISBN10: 3656151687
ISBN13: 9783656151685
Publisher: Grin Verlag
Published: Mar 19 2012
Pages: 28
Weight: 0.10
Height: 0.06 Width: 5.50 Depth: 8.50
Language: English
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

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