Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Applied Communication Research Methods: Getting Started as a Researcher

Applied Communication Research Methods: Getting Started as a Researcher

Boyle, Michael
Schmierbach, Mike

Paperback

General ReferenceGeneral Education

Currently unavailable to order

ISBN10: 0367178729
ISBN13: 9780367178727
Publisher: Routledge
Published: Dec 2 2019
Pages: 460
Weight: 2.40
Height: 1.20 Width: 8.00 Depth: 9.90
Language: English

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

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