Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Animated Advertising: 200 Years of Premiums, Promos, and Pop-Ups, from the Collection of Ellen G. K. Rubin

Animated Advertising: 200 Years of Premiums, Promos, and Pop-Ups, from the Collection of Ellen G. K. Rubin

Rubin, Ellen G. K.

Paperback

General Antiques & CollectiblesGeneral ArtGraphic Design

Currently unavailable to order

ISBN10: 1605831034
ISBN13: 9781605831039
Publisher: Grolier Club
Published: Feb 19 2023
Pages: 112
Weight: 1.95
Height: 0.40 Width: 8.90 Depth: 11.90
Language: English
A lively look at an underexplored niche in the history of American ads: pop-ups.

Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

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