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Advertising to Children: New Directions, New Media

Advertising to Children: New Directions, New Media

Paperback

AccountingChild PsychologyWomen's Studies

ISBN10: 1349321702
ISBN13: 9781349321704
Publisher: Springer Nature
Published: Aug 27 2016
Pages: 265
Weight: 0.69
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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