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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising to Children: New Directions, New Media

Advertising to Children: New Directions, New Media

Hardcover

AccountingChild PsychologyWomen's Studies

ISBN10: 0230252028
ISBN13: 9780230252028
Publisher: Springer Nature
Published: Aug 29 2014
Pages: 265
Weight: 1.10
Height: 0.90 Width: 5.60 Depth: 8.60
Language: English
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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