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The Advertising Agency (RLE Marketing): Procedure and Practice
Hardcover
Series: Routledge Library Editions: Marketing
ISBN13: 9781138794382
Publisher: Routledge
Published: Sep 16 2014
Pages: 314
Weight: 1.05
Height: 0.70 Width: 6.10 Depth: 9.30
Language: English
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest manuals on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
1 different editions
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The Advertising Agency (RLE Marketing): Procedure and Practice
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Haase, Albert E.
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