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Advanced Focus Group Research

Advanced Focus Group Research

Paperback

General ReferenceGeneral Sociology

ISBN10: 0761912495
ISBN13: 9780761912491
Publisher: Sage Publications, Inc
Published: Jun 25 2001
Pages: 264
Weight: 0.80
Height: 0.56 Width: 6.46 Depth: 9.01
Language: English

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Fern, Edward F.

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General Reference