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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Women in Family Decision Making

Women in Family Decision Making

Hardcover

General Education

ISBN10: 8183567479
ISBN13: 9788183567473
Publisher: Discovery Publishing House (India)
Published: Apr 1 2016
Pages: 202
Weight: 0.97
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Consumer's attitude towards spending, saving and choosing the brands and stores and the purchase of products have been moulded by the family environment they grow up in. Thus marketers need to understand the nature of the family's influence on its members and the way in which purchase decisions are made by members so that they can effectively program their marketing mix.

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General Education