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Why We Fail: Learning from Experience Design Failures
Paperback
Investing & FinanceGeneral ComputersProgramming
ISBN13: 9781933820170
Publisher: Rosenfeld Media
Published: Jul 15 2013
Pages: 249
Weight: 0.80
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
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