Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Wrong Question: Why Organizations End Up Brilliantly Solving the Wrong Problem

The Wrong Question: Why Organizations End Up Brilliantly Solving the Wrong Problem

Meier, Alex

Paperback

AccountingBusiness GeneralMarketing

Currently unavailable to order

ISBN13: 9798193413424
Publisher: Independently Published
Pages: 118
Weight: 0.34
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
For twenty-five years, Alex Meier sat in the room where marketing decisions get made - and watched brilliant campaigns solve the wrong problem, beautifully.

The pattern repeats in every industry: a team faces a real business problem, and within the first hour, someone asks, What's the idea? The conversation shifts from why to how. Weeks later, an award-worthy campaign launches - and the business stays exactly where it started.

THE WRONG QUESTION names this pattern and shows how to break it. Drawing on real cases - a telecom losing customers, a pasta brand outpriced by smart shopping, a loyalty app no one opens - Alex Meier reveals why organizations keep answering the wrong question brilliantly, and lays out Business-Driven Creativity(TM): a five-step model that starts with the business, not the brief.

This is not a book about advertising. It's a book about how organizations - ad agencies, boardrooms, product teams, founders - make decisions under pressure, and the specific pattern that leads smart people to solve the wrong problem with the right execution.

Inside, you'll find:

  • Why the inspiration trap quietly costs companies millions in campaigns that never move the needle
  • The five-step Business-Driven Creativity(TM) model, from understanding the system to letting creativity translate the decision
  • A field guide of questions that redirect a meeting before it goes wrong
  • What artificial intelligence changes - and what it makes more valuable than ever: judgment
Written for CMOs, founders, agency leaders, and anyone who has sat in a meeting and felt something didn't add up, THE WRONG QUESTION argues that the best answer is worthless if it solves the wrong problem - and that the right question, asked at the right moment, changes everything that follows.

Also from

Meier, Alex

View All

Also in

Accounting

View All