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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Hardcover

AccountingMarketing

ISBN10: 1137358165
ISBN13: 9781137358165
Publisher: Springer Nature
Published: Jul 2 2014
Pages: 231
Weight: 0.95
Height: 0.90 Width: 5.60 Depth: 8.50
Language: English
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

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