Sign-In
Cart
The Wheel & The Wall: A Valuation Methodology for Non-Financial Entrepreneurs and Investors
Paperback
Please select the version of book you would like to purchase.
ISBN13: 9798199865548
Publisher: Independently Published
Published: Jun 3 2026
Pages: 112
Weight: 0.24
Height: 0.28 Width: 5.00 Depth: 8.00
Language: English
Publisher: Independently Published
Published: Jun 3 2026
Pages: 112
Weight: 0.24
Height: 0.28 Width: 5.00 Depth: 8.00
Language: English
A straightforward, no-jargon valuation method for business owners and investors - built around two ideas that change how you see every business you'll ever encounter. Most entrepreneurs don't know what their business is worth. Not because they lack intelligence - but because the tools available to them were designed for financial professionals, not for the people who actually build and buy businesses every day. The Wheel and the Wall changes that. CPA and entrepreneur Gonzalo Chirinos developed this methodology after a painful personal experience: turning down a $500,000 offer for his Miami-based manufacturing company, only to watch it close a year later. His conclusion wasn't that he was a bad businessman. It was that he had no method to separate what the business was worth from what he wanted it to be worth. This book gives you that method. What you'll learn: - Why traditional valuation tools (DCF, EBITDA multiples, book value) are incomplete for most real-world business decisions - and what to use instead
- The two forces that determine the value of any business, regardless of size or industry: accumulated momentum (the wheel) and competitive barriers (the wall)
- A 60-point scorecard that converts qualitative business analysis into a concrete valuation multiplier
- How to apply the method to four real businesses - from Coca-Cola to a neighborhood pharmacy - and what each case reveals about where value actually lives
- The three legitimate exceptions to the method, and how to recognize a genuinely valuable business that doesn't yet generate earnings Who this book is for: Business owners preparing for a sale or partnership negotiation. Investors evaluating acquisition opportunities. Founders seeking to understand the real competitive position of what they've built. Anyone who has ever wondered whether a number on a term sheet was fair - or found themselves on the wrong side of a negotiation they weren't prepared for. No accounting background required. The scorecard is fully explained, variable by variable, with scoring criteria you can apply the same day you finish reading. Paperback and digital editions available. 60-point scorecard included as a quick-reference guide at the end of the book.
- A 60-point scorecard that converts qualitative business analysis into a concrete valuation multiplier
- How to apply the method to four real businesses - from Coca-Cola to a neighborhood pharmacy - and what each case reveals about where value actually lives
- The three legitimate exceptions to the method, and how to recognize a genuinely valuable business that doesn't yet generate earnings Who this book is for: Business owners preparing for a sale or partnership negotiation. Investors evaluating acquisition opportunities. Founders seeking to understand the real competitive position of what they've built. Anyone who has ever wondered whether a number on a term sheet was fair - or found themselves on the wrong side of a negotiation they weren't prepared for. No accounting background required. The scorecard is fully explained, variable by variable, with scoring criteria you can apply the same day you finish reading. Paperback and digital editions available. 60-point scorecard included as a quick-reference guide at the end of the book.
Also from
Chirinos, Gonzalo
Le chiffre que personne ne regarde: Pourquoi Les Bonnes Écoles Font Faillite Et Les Mediocres Survivent
Chirinos, Gonzalo
Paperback
$13.76
The Number no one watches: Why good schools go broke and mediocre ones survive
Chirinos, Gonzalo
Paperback
$19.19
El número que nadie mira: ¿Por qué la buenas escuelas quiebran y las mediocres sobreviven?
Chirinos, Gonzalo
Paperback
$23.94
Inventory Zoo: The Method for Turning Your Warehouse into a Profitable Ecosystem
Chirinos, Gonzalo
Paperback
$19.19
Also in
Accounting
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
From $19.99
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
$6.60
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
$28.80
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
$21.85
Indispensable: How to Become the Company That Your Customers Can't Live Without
Calloway, Joe
Hardcover
$36.10
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
$35.15
Accounting for Beginners (All-in-One): Everything You Need to Learn Financial & Managerial Accounting Even Without Prior Experience. Master Financial
Publications, Finance Knights
Paperback
$35.59
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
$23.70
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Knight, Joe
Berman, Karen
Hardcover
$33.25
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
From $14.99
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
$26.13
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
$12.49
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
Payments Systems in the U.S.: A Guide for the Payments Professional
Loftesness, Scott
Benson, Carol Coye
Jones, Russ
Paperback
$62.44
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
$10.50
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Martin, James
Hardcover
$38.00
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
$18.99
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
$18.99
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
$17.10
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
$9.99
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Twitchell, James
Paperback
$19.00
Choose FI: Your Blueprint to Financial Independence
Mamula, Chris
Barrett, Brad
Mendonsa, Jonathan
Paperback
$22.49
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Orloff, Judith
Mullis, Darrell
Paperback
$18.95
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
$22.49
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
$21.80
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
$18.99
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
$42.00
The Redleaf Calendar-Keeper 2026: A Record-Keeping System for Family Child Care Professionals
Press, Redleaf
Hardcover
$21.95
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Fallaw, Sarah Stanley, PH. D.
Stanley, Thomas J., PH. D.
Paperback
$16.10
Spark Brilliance: How the Science of Positive Psychology Will Ignite, Engage, and Transform Your Team
Insinger, Jackie
Hardcover
$25.64
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
Livesay, John
Paperback
$16.10
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Kraynak, Joseph
Boyd, Kenneth W.
Taillard, Michael
Paperback
$33.24
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
$19.99
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Knight, Joe
Berman, Karen
Paperback
$30.40
The Truth about College: The Essential Guide for Parents and Teens--So You Can Make the Right Choice Together
Edelman, Ric
Hardcover
$26.55
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
$17.09
Inventory Log: Large Inventory Log Book - 120 Pages for Business and Home - Perfect Bound
Press, Red Tiger
Paperback
$11.99
The Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Fotopulos, Dawn
Paperback
$24.99
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Hope, Bradley
Wright, Tom
Paperback
$20.89
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
$18.05
Corporate Financing and Governance in Japan: The Road to the Future
Hoshi, Takeo
Kashyap, Anil K.
Paperback
$67.50
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
$18.99
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
$50.00
So, You Want To Be An Internal Audit Rock Star?: Leadership Competencies to Help You Thrive
Rogers, Shane M.
Paperback
$37.44
The McGraw-Hill 36-Hour Course: Accounting
Davidoff, Howard
Dixon, Robert L.
Arnett, Harold E.
Paperback
$28.50
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$68.63
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
$28.50
The Path to Sustained Excellence: Strategy, Culture and Team: The Story of WSFS into the 21st Century
Kriegstein, Brittany
Turner, Mark A.
Simon, Lizzie
Hardcover
$27.50
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover
From $10.99
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Ibach, Howard
Paperback
$18.74
Fearless Farm Finances: Farm Financial Management Demystified
Padgham, Jody L.
Dietmann, Paul
Chase, Craig
Paperback
$24.94
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
$24.94
It's Not About You: Winning New Business In A Crowded Agency World
Boehler, Robin
Boehler, Stephen
Paperback
$19.00
The Illusion of Choice: 161/2 Psychological Biases That Influence What We Buy
Shotton, Richard
Paperback
$18.99
Advice for a Successful Career in the Accounting Profession: How to Make Your Assets Greatly Exceed Your Liabilities
Maginnis, Jerry
Hardcover
$28.45
The Copyselling System: Write to Sell with the Secret Formula for Maximizing Revenue
Wiebe, Joanna
Paperback
$20.85
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
Accounting and QuickBooks - 2 in 1: Learn How to Use Small Business Bookkeeping Software for Beginners
Ellis, Kevin
Paperback
$25.64
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
Vasquez, John
Paperback
$15.19
Wiley GAAP 2026: Interpretation and Application of Generally Accepted Accounting Principles
Flood, Joanne M.
Paperback
$180.00
The Wealth of Nations: Complete (Royal Collector's Edition) (Case Laminate Hardcover with Jacket)
Smith, Adam
Hardcover
$74.94
Failure Factory: How Baltimore City Public Schools Deprive Taxpayers and Students of a Future
Papst, Chris
Paperback
$21.80
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Miller, Donald
Peterson, J. J.
Paperback
$21.84
Mastering QuickBooks 2026 - Seventh Edition: The complete guide to small business accounting with US QuickBooks Online
Shelton, Crystalynn
Paperback
$43.74
Financial Literacy for Managers: Finance and Accounting for Better Decision-Making
Lambert, Richard A.
Paperback
$18.99