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Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior

Paperback

Business GeneralInvesting & FinanceAnthropology

ISBN10: 076562396X
ISBN13: 9780765623966
Publisher: M E Sharpe Inc
Published: Aug 30 2010
Pages: 230
Weight: 0.75
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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Solomon, Michael R.

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Investing & Finance