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Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
Hardcover
AccountingBusiness GeneralGeneral Reference
ISBN13: 9781538155394
Publisher: Rowman & Littlefield Publishers
Published: Jul 27 2023
Pages: 216
Weight: 1.32
Height: 0.56 Width: 7.00 Depth: 10.00
Language: English
Hey Google, how can you help me reach more customers and strengthen my brand?
Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program.
Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Domino's, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.
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