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612-822-4611
Unlocking Retail Success. Leveraging Analytics Stack Solutions for Data-Driven Decision-Making and Competitive Edge

Unlocking Retail Success. Leveraging Analytics Stack Solutions for Data-Driven Decision-Making and Competitive Edge

Paperback

Programming

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ISBN10: 3346994031
ISBN13: 9783346994035
Publisher: Grin Verlag
Published: Jan 7 2024
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2023 in the subject Computer Science - Commercial Information Technology, grade: 2,0, International University of Applied Sciences, course: Analytical Software & Framework, language: English, abstract: This study focused on how an analytics stack solution can help a traditional retail company leverage the massive amount of data generated by various sales channels to improve its decision-making, productivity, and competitiveness. The analytics stack solution enables real-time tracking and analysis of customer behavior, sales performance, and market trends across physical stores, e-commerce, wholesale, and other channels. The study also examines the best deployment option (on-premise or cloud) for the analytics stack solution, considering the data type, volume, security, privacy, flexibility, and scaling factors. Furthermore, the study discusses the change management issues, essential components of a retail analytics stack and recommendations for adoption.

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