Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding and Using Social Media on College Campuses: A Practical Guide for Higher Education Professionals

Understanding and Using Social Media on College Campuses: A Practical Guide for Higher Education Professionals

Waite, Brandon C.
Wheeler, Darren A.

Hardcover

General Education

ISBN10: 1475826931
ISBN13: 9781475826937
Publisher: Rowman & Littlefield Publishers
Published: Aug 12 2016
Pages: 124
Weight: 0.79
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

1 different editions

Also available

Also in

General Education

View All