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Trust in Communication Management
Paperback
General ReferenceBusiness of ArtGeneral Education
ISBN13: 9783631675373
Publisher: Peter Lang
Published: Jul 5 2016
Pages: 368
Weight: 0.97
Height: 0.77 Width: 5.83 Depth: 8.27
Language: English
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
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