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The User's Journey
Paperback
General ComputersIndustrial DesignProgramming
ISBN13: 9781933820316
Publisher: Rosenfeld Media
Published: Mar 22 2016
Pages: 160
Weight: 0.70
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
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