Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Optimistic Alien: Fighting Back At Risky Markets

The Optimistic Alien: Fighting Back At Risky Markets

Willard, J. Michael

Paperback

AccountingMarketing

ISBN10: 1975608194
ISBN13: 9781975608194
Publisher: Createspace
Published: May 1 2011
Pages: 248
Weight: 0.58
Height: 0.52 Width: 5.24 Depth: 7.99
Language: English
An entertaining read for practitioners of both PR and Advertising. The Optimistic Alien is a book of survival in risky markets. It represents Mike Willard's journey in overcoming both personal and business challenges in his 22 years in Eastern Europe. We believe it will be of interest to any expatriate who has ever set foot in a foreign land, or any adventurer who has ever dreamed of pulling up stakes and doing so. One day Willard was bobbing up and down on his live-aboard cabin cruiser on the Potomac River in Washing-ton, D.C. and two weeks later he was taking steps to launch businesses in Moscow, Kyiv and Istanbul. The Optimistic Alien, an odyssey. The ups, the downs and the all-arounds of an American entrepreneur in the rough and tumble world of East European business.

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