Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

Greco, Albert N.

Hardcover

Series: Marketing and Communication in Higher Education

MarketingBusiness of WritingGeneral Education

ISBN10: 3031304144
ISBN13: 9783031304149
Publisher: Palgrave Macmillan
Published: May 18 2023
Pages: 133
Weight: 0.76
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

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