Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Chef Architect: Concept Development & Design, College Textbook Edition

The Chef Architect: Concept Development & Design, College Textbook Edition

Raynaud, Fred

Paperback

General Education

ISBN10: 1729742793
ISBN13: 9781729742792
Publisher: Createspace
Published: Nov 12 2018
Pages: 360
Weight: 1.57
Height: 0.75 Width: 8.00 Depth: 10.00
Language: English
WACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject by teaching the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this College Textbook edition, Fred Raynaud explores ideas in New Product Development (NPD), Research & Development (R&D), menu engineering, ideation, and kitchen design. Breakthrough begins with the foundation of desire and the pursuit of 'WOW, ' the visualization of the end of the game where you win... it's the end zone dance, the standing ovation, the silence of a crowed so moved by the performance they become speechless.... This book is for the culinary student or professional that desires to hone their skill in restaurant design and concepting.

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