Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Turning Cyberpower into Idea Power: The Role of Social Media in Us Strategic Communications

Turning Cyberpower into Idea Power: The Role of Social Media in Us Strategic Communications

Cole, Kaci

Paperback

General Education

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ISBN10: 1288417284
ISBN13: 9781288417285
Publisher: Biblioscholar
Published: Dec 7 2012
Pages: 92
Weight: 0.40
Height: 0.19 Width: 7.44 Depth: 9.69
Language: English
The United States is currently engaged in a struggle to counter the effects of violent extremist ideology. Heavy use of the military component of national power eliminated the immediate danger but also validated the threat ideology. Initial US actions failed to address the underlying causes and some argue increased the pool of individuals susceptible to violent extremist ideology. Strategic communications supports other national instruments of power in this struggle but can also attack the underlying ideology. The US communicates with multiple audiences through various forms of media both traditional and emerging. Social media may present an opportunity for US strategic communications efforts to reach an expanding audience, from which violent extremists are also trying to recruit. Like any other instrument effective use of social media requires a thorough understanding of the capabilities and limitations. Determining the role of social media in the overall US strategic communications efforts requires identifying methods to use and assess the effects of the medium.

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