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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Paperback

AccountingBusiness General

ISBN10: 1349350095
ISBN13: 9781349350094
Publisher: Palgrave
Published: Jan 1 2013
Pages: 184
Weight: 0.64
Height: 0.43 Width: 6.14 Depth: 9.21
Language: English
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

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