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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

Hardcover

AccountingInvesting & FinanceMarketing

Publisher Price: $27.99

ISBN10: 1137479558
ISBN13: 9781137479556
Publisher: Palgrave
Published: Nov 11 2014
Pages: 234
Weight: 0.93
Height: 0.90 Width: 6.24 Depth: 9.57
Language: English
Awards: Axiom Business Book Awards
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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