Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Time as Luxury: Rolex, Omega & TAG Heuer: Seconds into Status

Time as Luxury: Rolex, Omega & TAG Heuer: Seconds into Status

Mercer, Sofia

Paperback

Series: Branded in History: Stories You Wore

Fashion BiographiesFashion & Accessories

ISBN13: 9798269607696
Publisher: Independently Published
Published: Oct 13 2025
Pages: 138
Weight: 0.39
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Time as Luxury examines how Swiss masters like Rolex, Omega, and TAG Heuer transformed timekeeping into the ultimate symbol of wealth and precision. Once practical tools for divers, pilots, and astronauts, watches became statements of aspiration and permanence. This book uncovers how engineering excellence, celebrity endorsements, and cultural storytelling turned a wristwatch into a trophy. By tracing their journey from laboratories to luxury boutiques, it shows how time itself became a commodity-scarce, coveted, and displayed proudly on the wrist.

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