Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Hype Playbook: Supreme, Off-White & Fear of God: Scarcity as Strategy

The Hype Playbook: Supreme, Off-White & Fear of God: Scarcity as Strategy

Mercer, Sofia

Paperback

Series: Branded in History: Stories You Wore

Fashion BiographiesFashion & AccessoriesGeneral Sociology

ISBN13: 9798269369136
Publisher: Independently Published
Published: Oct 11 2025
Pages: 142
Weight: 0.40
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
The Hype Playbook reveals how Supreme, Off-White, and Fear of God rewrote fashion's rulebook with scarcity and spectacle. Drop culture, resale markets, and celebrity collaborations turned everyday garments into coveted treasures. This book unpacks the psychology of hype, showing how engineered scarcity created not just demand, but obsession. Through stories of limited releases and cultural collaborations, it explores how these brands blurred the line between fashion and finance. At its core, this volume explains why hype is not an accident-it's a carefully crafted strategy that reshaped modern luxury.

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