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Strategic Brand Management in Higher Education
Paperback
Series: Routledge Studies in Marketing
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032178363
Publisher: Routledge
Published: Sep 30 2021
Pages: 292
Weight: 0.91
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
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