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Sport Management

Sport Management

Paperback

Series: Active Learning in Sport, Book 1336

Sports GeneralGeneral Education

ISBN10: 1844452638
ISBN13: 9781844452637
Publisher: Sage Publications Ltd
Published: Apr 27 2009
Pages: 256
Weight: 0.92
Height: 0.54 Width: 6.69 Depth: 9.61
Language: English

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

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General Education