Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Space Marketing: A European Perspective

Space Marketing: A European Perspective

Peeters, W.

Paperback

Series: Space Technology Library, Book 11

AccountingInvesting & FinanceTechnology & Engineering

ISBN10: 1402003757
ISBN13: 9781402003752
Publisher: Springer Nature
Published: Nov 30 2001
Pages: 356
Weight: 1.14
Height: 0.80 Width: 6.34 Depth: 9.20
Language: English
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical 4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail.
The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.

Also in

Accounting

View All