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612-822-4611
Search Analytics for Your Site: Conversations with Your Customers

Search Analytics for Your Site: Conversations with Your Customers

Paperback

General ComputersProgramming

ISBN10: 1933820209
ISBN13: 9781933820200
Publisher: Rosenfeld Media
Published: Jul 6 2011
Pages: 224
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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Programming