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A Study on Customer Relationship Management in Banking Sector
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ISBN13: 9782648187114
Publisher: Lightning Source Inc
Published: Jun 6 2022
Pages: 242
Weight: 0.72
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
1.1 INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management (CRM) is one of the best techniques which support the
development of the service sector, it can also be called as one -to-one marketing, customer
value management, customer-centric management, continuous relationship management or
technology-enabled relationship marketing. A customer-oriented organization develops and
manages the individual relationships with different
customers for the long-run relationship.
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