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Strategic Social Media P
Paperback
ISBN13: 9781118556849
Publisher: John Wiley & Sons
Published: Oct 21 2016
Pages: 368
Weight: 1.35
Height: 0.80 Width: 7.40 Depth: 9.60
Language: English
- Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
- Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
- Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
- Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
- Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
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