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Strategic Positioning in Voluntary and Charitable Organizations
Hardcover
Series: Routledge Studies in the Management of Voluntary and Non-Pro, Book 12
Business GeneralManagementGeneral Education
ISBN13: 9780415453042
Publisher: Routledge
Published: Mar 1 2009
Pages: 260
Weight: 1.19
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
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