Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Health Planning: Methods and Techniques Applied to Marketing/Management

Strategic Health Planning: Methods and Techniques Applied to Marketing/Management

Spiegel, Allen D.
Hyman, Herbert H.
Unknown

Hardcover

Series: Developments in Clinical Psychology

Health GeneralMedical ReferenceGeneral Psychology

ISBN10: 0893917427
ISBN13: 9780893917425
Publisher: Praeger
Published: Jan 1 1991
Pages: 462
Weight: 2.23
Height: 1.00 Width: 7.00 Depth: 10.00
Language: English
This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

1 different editions

Also available

Also in

Medical Reference

View All