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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Advertising Management

Strategic Advertising Management

Paperback

Accounting

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ISBN10: 0199605580
ISBN13: 9780199605583
Publisher: Oxford University Press
Pages: 416
Weight: 2.10
Height: 0.80 Width: 7.40 Depth: 9.60
Language: English
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of how advertising works, discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.

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