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The Sport Business Future

The Sport Business Future

Paperback

ManagementMarketingSports General

ISBN10: 1349511293
ISBN13: 9781349511297
Publisher: Palgrave
Published: Jan 1 2004
Pages: 210
Weight: 0.75
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

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Sports General