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The Sport Business Future

The Sport Business Future

Hardcover

ManagementMarketingSports General

ISBN10: 140391267X
ISBN13: 9781403912671
Publisher: Springer Nature
Published: Jun 11 2004
Pages: 210
Weight: 1.06
Height: 0.73 Width: 6.18 Depth: 9.56
Language: English
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

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Sports General