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PsicologÃa oscura: cómo te convencen: Los mecanismos de persuasión y manipulación que usan contigo cada dÃa, y cómo reconocerlos
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ISBN13: 9798171840969
Publisher: Independently Published
Published: Sep 4 2026
Pages: 168
Weight: 0.47
Height: 0.42 Width: 6.00 Depth: 9.00
Language: Spanish
Publisher: Independently Published
Published: Sep 4 2026
Pages: 168
Weight: 0.47
Height: 0.42 Width: 6.00 Depth: 9.00
Language: Spanish
La persuasión casi nunca funciona con argumentos. Funciona con lo que hay alrededor del argumento: quién lo dice, cuánta prisa mete, quién más está delante y cuánto cuesta decir que no. Este libro desmonta ese mecanismo pieza a pieza y enseña a reconocerlo mientras está funcionando.
PsicologÃa oscura recorre los ocho escenarios donde se juega la partida cada dÃa: la pantalla del móvil, el mostrador de una tienda, la oficina, una llamada de teléfono, la casa, un grupo cerrado, la opinión pública y, al final, la defensa. En cada uno se cuenta el caso real que lo documenta, se le pone nombre técnico al resorte que se está usando y se explica exactamente por qué funciona. Lo que vas a descubrir dentro:
Y esto es lo que queda al terminarlo: cada uno de esos mecanismos deja de ser una sensación difusa y pasa a tener nombre, explicación y un documento detrás. Se ven venir. Y verlos venir es lo único que cambia la decisión, porque casi todos ellos dependen de que nadie los mire de frente. Todo lo que se cuenta va con fecha, documento y fuente comprobable: sentencias, patentes, memorandos internos de empresa, grabaciones y expedientes de reguladores. Las cifras que circulan por ahà sobre este asunto y no aguantan una comprobación se han quedado fuera del libro, y se explica por qué.
- Cómo se diseñan las pantallas para que aceptar cueste un clic y rechazar cueste trece, y la frase con la que un regulador europeo lo declaró consentimiento no libre.
- Por qué el precio tachado, el reloj que corre y el solo queda uno siguen funcionando aunque sepas que son un truco, y qué es exactamente lo que los desactiva.
- Qué hace que gente competente cumpla órdenes absurdas en su puesto de trabajo, y qué fue lo único que rompió el hechizo en el caso real mejor documentado que existe.
- Cómo está construida por dentro una estafa telefónica, del falso soporte técnico al fraude del director, y por qué caen justo los empleados más diligentes.
- Las señales que los códigos penales europeos reconocen ya como control coercitivo dentro de una pareja o de una familia, enumeradas tal y como las enumera la ley.
- Cómo capta un grupo cerrado, por qué la puerta de entrada nunca anuncia lo que hay dentro y cuál es la única pregunta que lo delata.
- Qué mitos sobre la manipulación son falsos -la publicidad subliminal, la mentira repetida mil veces, el pánico de la radio de 1938- y quién se benefició de inventarlos.
- Qué defensas están medidas y funcionan de verdad, cuáles se venden mucho y no sirven, y los catorce dÃas que la ley devuelve aunque ya se haya firmado.
Y esto es lo que queda al terminarlo: cada uno de esos mecanismos deja de ser una sensación difusa y pasa a tener nombre, explicación y un documento detrás. Se ven venir. Y verlos venir es lo único que cambia la decisión, porque casi todos ellos dependen de que nadie los mire de frente. Todo lo que se cuenta va con fecha, documento y fuente comprobable: sentencias, patentes, memorandos internos de empresa, grabaciones y expedientes de reguladores. Las cifras que circulan por ahà sobre este asunto y no aguantan una comprobación se han quedado fuera del libro, y se explica por qué.
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