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Propaganda - Spanish Edition - Edicion Español
Paperback
ISBN13: 9781939438836
Publisher: Daupub.com
Published: Feb 28 2023
Pages: 186
Weight: 0.40
Height: 0.43 Width: 5.00 Depth: 7.00
Language: Spanish
Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual.
Publicista, periodista e inventor de la teorÃa de relaciones públicas, Edward Bernays (1892-1995), nacÃo en Austria y era sobrino de Sigmund Freud. Siendo aún niño, sus padres se establecen en Estados Unidos. Se licenció en Agricultura en la universidad de Cornell, pero su verdadera pasión era la comunicación, donde desarolló su carrera en publicidad, periodismo y, finalmente, en las relaciones públicas.
Bernays es considerado el padre de la profesión, ya que dió el primer paso definiéndola, resaltando la necesidad social de éstas por ser escuchadas. En definitiva, las sociedades democráticas requerÃan ser guiadas.
La presente obra constituye la Biblia sobre la manipulacÃon que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien común...
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