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Propaganda: Psicologia delle masse, media e potere nella società moderna
Paperback
Series: Forze Psicologiche Nella Storia
General Political ScienceGeneral SociologyUnited States Politics
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Publisher: Independently Published
Pages: 142
Weight: 0.34
Height: 0.36 Width: 5.50 Depth: 8.50
Language: Italian
In Propaganda, Bernays, il padre delle moderne relazioni pubbliche, rivela con chiarezza chirurgica i meccanismi che costruiscono ciò che pensiamo - e il motivo per cui pensiamo in un certo modo. Muovendosi tra storia, psicologia ed esempi pratici, il libro mostra come campagne ben orchestrate, simboli e leader d'opinione riescano a trasformare preferenze private in consenso pubblico. Se hai mai sospettato che notizie, pubblicità e discorsi pubblici non raccontino sempre tutta la verità , questo è il libro che spiega il funzionamento del potere sociale.
Attraverso l'analisi di tecniche come la costruzione dell'opinione pubblica, l'uso di simboli culturali e la creazione di bisogni artificiali, l'autore smonta campagne reali - dalla pubblicità quotidiana alle strategie politiche - e insegna a riconoscere quando le tue opinioni vengono costruite da altri. Questa lettura è un vero manuale per comprendere media, relazioni pubbliche e influenza: ideale per giornalisti, studenti di comunicazione, attivisti e per chiunque voglia recuperare il proprio senso critico in un'epoca dominata dall'eccesso di informazioni.
Preparati a guardare il mondo con occhi diversi. Questo libro non è soltanto teoria: è una guida pratica per riconoscere le narrazioni, distinguere i fatti dai miti e prendere decisioni consapevoli in una democrazia moderna. Leggi Propaganda e impara a capire quando stanno cercando di convincerti - prima che sia troppo tardi. Acquista subito il tuo libro e inizia a pensare con la tua testa.
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