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Neurocobranzas: Estrategias Efectivas para la Recuperación de Cartera con Enfoque Humano
Paperback
Publisher: Independently Published
Published: Apr 29 2026
Pages: 108
Weight: 0.59
Height: 0.22 Width: 8.50 Depth: 11.00
Language: Spanish
Ideal para empresarios y gerentes que quieren ver liquidez ya.
Deja de perseguir deudores y empieza a cerrar acuerdos. La cobranza tradicional ha muerto. En la era de la neurociencia, no se trata de quién grita más fuerte, sino de quién entiende cómo funciona el cerebro del deudor. Con este libro, transformarás tu flujo de caja aplicando técnicas validadas de persuasión y psicologÃa conductual. Recupera tu dinero sin perder al cliente.
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