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La indumentaria femenina y el branding en las redes sociales
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ISBN10: 6202149256
ISBN13: 9786202149259
Publisher: Edit Academica Espanola
Published: Sep 28 2018
Pages: 216
Weight: 0.71
Height: 0.49 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9786202149259
Publisher: Edit Academica Espanola
Published: Sep 28 2018
Pages: 216
Weight: 0.71
Height: 0.49 Width: 6.00 Depth: 9.00
Language: Spanish
El siguiente trabajo busca entablar la relación que existe actualmente entre los usuarios de Internet y las redes. Basándonos en lo anteriormente dicho, investigaremos si las marcas de indumentaria femenina utilizan esta nueva tendencia para crear un vínculo más cercano con su consumidor. El presente documento estudiará la calidad de ese vínculo a los efectos de lograr una fidelidad con la marca. La obra está basada en la siguiente hipótesis: Desde el año 2007 algunas marcas de indumentaria femenina comenzaron a utilizar las redes sociales como herramienta de comunicación y reforzar así el vínculo con sus clientes. Ha sido exitosa esta acción? Deberían todas las marcas copiar dicha estrategia?. Se ha realizado un trabajo de campo (mujeres de 20 a 50 años) en La Ciudad de Buenos Aires y Gran Buenos Aires para aseverar o refutar dicha hipótesis. Se tomó una muestra representativa de grupo. Se ha realizado un análisis exhaustivo de la evolución de las mismas para llegar a las oportunidades actuales con las que se cuentan para la comunicación.
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