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Diseño de Eventos: El Futuro HÃbrido: Manual Estratégico para Organizadores
Paperback
Series: Diseño de Eventos
College GuidesGeneral Education
Publisher: Independently Published
Published: Jan 29 2026
Pages: 192
Weight: 0.58
Height: 0.41 Width: 6.00 Depth: 9.00
Language: Spanish
Cómo se diseñan eventos relevantes en un mundo hÃbrido, hiperconectado y en constante cambio?
En Diseño de eventos: Manual estratégico para organizadores, José MartÃnez Juárez ofrece una visión contemporánea y práctica sobre la evolución de la industria de eventos, integrando estrategia, experiencia, tecnologÃa y gestión humana.
Este libro aborda:
El paso del evento informativo al evento experiencial, inmersivo e inteligente.
Modelos actuales de eventos hÃbridos y globales.
Patrocinios estratégicos, alianzas y ecosistemas de valor.
Protocolo, hospitalidad y gestión profesional de públicos.
Medición de impacto a través de ROI y ROE (Return on Experience).
Tendencias emergentes: micro-eventos, personalización, metaverso, IA y blockchain.
Casos prácticos aplicados al contexto latinoamericano.
Un glosario especializado para profesionales de la industria.
Con una narrativa clara, ejemplos reales y una mirada de futuro, este manual está dirigido a:
Organizadores y productores de eventos
Profesionales de marketing y comunicación
Directivos, agencias, instituciones y marcas
Estudiantes y docentes del sector
Diseñar eventos hoy es diseñar experiencias con sentido.
Este libro te brinda las herramientas para hacerlo con visión estratégica, rigor profesional y sensibilidad humana.
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