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ISBN10: 6209506356
ISBN13: 9786209506352
Publisher: Editorial Academica Espanola
Published: Jan 19 2026
Pages: 148
Weight: 0.46
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9786209506352
Publisher: Editorial Academica Espanola
Published: Jan 19 2026
Pages: 148
Weight: 0.46
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Spanish
El siguiente trabajo es la recopilación de una serie de reflexiones, artÃculos y análisis desarrollados en distintos momentos sobre el papel de la publicidad como práctica comunicativa y fenómeno cultural. A lo largo de estos escritos se ha buscado comprender cómo la imagen, el discurso y la estrategia publicitaria pueden contribuir a promover estilos de vida saludables, fortalecer la comprensión de los derechos humanos, sexuales y reproductivos (DHSR), y, sobre todo, actuar como herramientas en la prevención de las violencias basadas en género (VBG). En la actualidad, la publicidad excede su función tradicional de promoción comercial para convertirse en un actor social que moldea percepciones, valores y comportamientos colectivos. Desde esta perspectiva, resulta urgente revisar crÃticamente los estereotipos de género, las representaciones sexistas y los códigos simbólicos que aún circulan en los mensajes mediáticos. Estos discursos no solo reproducen desigualdades, sino que también legitiman formas de violencia simbólica y estructural.
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