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ISBN10: 6209536247
ISBN13: 9786209536243
Publisher: Edizioni Sapienza
Published: Jan 30 2026
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209536243
Publisher: Edizioni Sapienza
Published: Jan 30 2026
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
Il seguente lavoro è una raccolta di una serie di riflessioni, articoli e analisi sviluppate in tempi diversi sul ruolo della pubblicità come pratica comunicativa e fenomeno culturale. In questi scritti abbiamo cercato di capire come l'immagine, il discorso e la strategia pubblicitaria possano contribuire a promuovere stili di vita sani, rafforzare la comprensione dei diritti umani, sessuali e riproduttivi (SRHR) e, soprattutto, agire come strumenti di prevenzione della violenza di genere (GBV). Oggi la pubblicità va oltre la sua tradizionale funzione di promozione commerciale per diventare un attore sociale che plasma percezioni, valori e comportamenti collettivi. Da questa prospettiva, è urgente rivedere criticamente gli stereotipi di genere, le rappresentazioni sessiste e i codici simbolici che ancora circolano nei messaggi dei media. Questi discorsi non solo riproducono le disuguaglianze, ma legittimano anche forme di violenza simbolica e strutturale.
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