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ISBN10: 6209531121
ISBN13: 9786209531125
Publisher: Edicoes Nosso Conhecimento
Published: Jan 30 2026
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209531125
Publisher: Edicoes Nosso Conhecimento
Published: Jan 30 2026
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
O trabalho que se segue é uma compilação de um conjunto de reflexões, artigos e análises desenvolvidas em diferentes momentos sobre o papel da publicidade enquanto prática comunicativa e fenómeno cultural. Ao longo destes escritos procurámos compreender de que forma a imagem, o discurso e a estratégia publicitária podem contribuir para promover estilos de vida saudáveis, reforçar a compreensão dos direitos humanos, sexuais e reprodutivos (DSSR) e, sobretudo, atuar como ferramentas na prevenção da violência de género (VBG). Atualmente, a publicidade ultrapassa a sua função tradicional de promoção comercial para se tornar um ator social que molda as percepções, os valores e os comportamentos colectivos. Nesta perspetiva, é urgente rever criticamente os estereótipos de género, as representações sexistas e os códigos simbólicos que ainda circulam nas mensagens mediáticas. Estes discursos não só reproduzem as desigualdades, como também legitimam formas de violência simbólica e estrutural.
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