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Social Media Measurement and Management: Entrepreneurial Digital Analytics

Social Media Measurement and Management: Entrepreneurial Digital Analytics

Paperback

MarketingGeneral Sociology

ISBN10: 103224786X
ISBN13: 9781032247861
Publisher: Routledge
Published: Aug 1 2024
Pages: 308
Weight: 1.26
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

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Lipschultz, Jeremy Harris

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General Sociology